Tag: Sugarpova

Maria Sharapova has been heavily promoting Sugarpova all over the world, but her campaign wasn’t received so well by everybody. Maria has been criticized for promoting a product (her candy line) full of sugar that especially nowadays is not considered as a healthy choice (see...

Maria Sharapova Launch Sugarpova in Tokyo Japan 2014

An athlete should promote a healthy lifestyle, this is Keith Vaz’ theory. The MP has heavily criticized Sharapova over her well known candy line Sugarpova. Maria has been already under fire in Australia (see article) for promoting this “unhealthy candy line” and some more shots...

Maria Sharapova is an all round athlete. The world no.5 had a huge clay court season and she is posed to go for more in the 2nd half of the year. But she doesn’t stop there. The Russian Beauty is opening Sugarpova shops all over...

Maria Sharapova may be ranked “only” world on.5 after the Australian Open, but she is still a money machine. The Russian Beauty is now participating to the WTA event in Paris where she is seed no.1 and she takes full advantage to promote the Sugarpova...

Maria Sharapova might be world no.4 in the WTA rankings, but she is the absolute no.1 in entrepreneurship. Maria was in Bogota’ for a “good looking exhibition” against Ana Ivanovic to take advantage of it and launch Sugarpova also in Colombia. Sharapova had the luxury to...

OK, OK, that’s really quirky! There are reports around that Maria Sugarp… ehm… Maria Sharapova is trying to change her name to Maria Sugarpova!!! This would be quite an incredible marketing wizardry to push Maria’s candy Line (Sugarpova). Apparently the Russian Beauty has already invested 500.000$...

Sharapova is everywhere, and Sugarpova too. The world no.2 first launched her candy line in New York last August in the occasion of the US Open. Back in US the Russian player will launch her creation also in Manhattan beach. Talking about her gummy addiction "I've always had...

The Sugarpova campaign is incredibly creative and successful... but it has some side effect: it promotes unhealthy food! This is what some critics complain about. The Campaign As per Sugarpova's website "Sugarpova is a premium candy line that reflects the fun, fashionable, sweet side of international tennis sensation...