Carlos Alcaraz and Emma Raducanu have teamed up to star in Evian’s latest commercial, bringing together two of tennis’s brightest young talents. The campaign highlights their energy, charisma, and connection to the brand’s message of purity and vitality.
Rising stars on and off the court
Alcaraz, currently one of the ATP Tour’s most exciting players, and Raducanu, the 2021 US Open champion, embody the new generation of tennis. Their presence in the commercial reflects not only their achievements on the court but also their growing influence in global sports marketing.
Evian’s message of youth and energy
The brand has long associated itself with freshness and natural vitality, and the choice of Alcaraz and Raducanu reinforces that identity. By featuring two athletes who represent resilience and ambition, Evian connects its product to the values of determination and youthful spirit.
Carlos Alcaraz and Emma Raducanu star in new Evian commercial
— The Tennis Letter (@TheTennisLetter) April 1, 2026
Carlos Alcaraz in 2026
At the moment ranked no.1, Alcaraz played his last match on the 22nd of March when he surrendered to world no.42 Sebastian Korda 6-3 5-7 6-4 in the 3rd round in Miami (draw).
This season Carlos has managed to achieve a 17-2 win-loss record. Carlos conquered 2 titles in 2026 at the Australian Open and Doha.
Emma Raducanu in 2026
Now ranked no.28, Raducanu played her last match on the 8th of March when she lost to world no.6 Amanda Anisimova 6-1 6-1 in the 3rd round in Indian Wells (draw).
Presently, during this year the Brit has an overall 7-7 match record. Emma Raducanu’s best accomplishment of the present year was reaching the final in Napoca.
Raducanu has scheduled to compete next in (Madrid (W15)). She will start the tournament from the main draw that will commence on the 1st of January.
