Coco Gauff has emerged as the highest-earning female athlete of 2024, amassing a staggering £23 million ($30.4 million). The bulk of her income stems from lucrative endorsement deals, with only £7 million ($9 million) coming from her on-court tennis earnings. Gauff’s partnerships with brands like Head, Barilla Foods, UPS, Baker Tilly, and particularly New Balance have catapulted her financial success.
As New Balance’s leading face in women’s tennis, Gauff’s signature tennis shoe and collaborations with sports icons like Bukayo Saka and Shohei Ohtani solidify her influence. Her rise places her alongside legends Naomi Osaka and Serena Williams as one of the few women in sports history to earn over £23 million ($30 million) in a single year.
Women’s tennis continued its dominance in earnings, with nine of the top 15 female athletes in 2024 coming from the sport. Iga Swiatek (£16.5 million/$21 million), Qinwen Zheng (£16 million/$20.6 million), and Aryna Sabalenka (£14 million/$18 million) were among the notable earners.
In other sports, Caitlin Clark’s debut WNBA season saw her secure £8.6 million ($11.1 million), largely from endorsements. Clark’s impact has revitalized interest in women’s basketball, reflecting the growing financial opportunities for female athletes across disciplines.
This monumental year for Gauff and other athletes underscores the expanding earning potential in women’s sports.
Coco Gauff in 2024
WWLWWLWWWW At the moment ranked no.3, the American played her last match on the 9th of November when she defeated world no.5 Qinwen Zheng 3-6 6-4 7-6(2) in the final in Riyadh to win her 9th career title.
Currently, during this year Coco achieved a compiled 54-17 record. Gauff clinched 3 titles in 2024 in Auckland, Beijing and Riyadh.
Coco Gauff will compete against the world no.218 Sinja Kraus in the . In the past, they have never competed against each other till now in top events.
Coco clinched 3 titles in 2024 in Auckland, Beijing and Riyadh.
Coco won 9 titles in her career: 6 on hard courts, 1 on clay courts and 2 on indoor courts. (See the list of her titles)
Coco Gauff |
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