There is no doubt at all that Stacey Allaster is doing an amazing job for the WTA. The charismatic Chairman & CEO for the Women The Women’s Tennis Association strikes an incredible 10-year media agreement with PERFORM.
The WTA will give its media rights to the agency for $525 million over a period of 10 years. According to PERFORM this is the “the largest live media rights and production venture in the history of the WTA and in women’s sports”
WTA: This shows the value of our rising stars
Allaster stressed the significance of the long term commitment from PERFORM ”Their investment at this level makes a very significant statement about the value they see in the WTA. comes at a time when we look at the horizon and we will have a changing of the guard of our current top stars, which shows the value and depth of our rising stars.”
PERFORM’S CEO Simon Denyer commented “We are thrilled to expand on our highly successful partnership with the WTA. We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners.
This deal also delivers maximum exposure to the WTA’s global fans on multiple platforms. This is a groundbreaking and innovative partnership and is a major first step in a significant 10-year growth plan for PERFORM.”
Part of the deal
PERFORM will take care of all media content and strategy of the 2000 matches played every year. In addition they will increase the production of news content by 40%.
This is just great!
THE WTA EVENT in SINGAPORE was a huge SUCCESS
BUT STACEY ALLASTER WANTS MORE