FASHION. Serena Williams launches a new line of fine jewelry. PICTURES

Williams has always had a passion for jewelry spotting various pieces when she plays at tennis tournaments.

Serena Williams

Serena Williams is one of the greatest tennis players ever to take the court. The American player has won twenty-three Grand Slam titles in her career. She is one title shy of tying Margret Court’s record of 24 Grand Slam titles. Williams is also among the most influential athletes in the world. She has earned admiration for her achievements on and off the court.

Serena, an inspiration to the new generation of players

The 38-year-old’s career has inspired many fans around the world. Since turning pro in 1995, Serena has been a powerhouse in the game. She has achieved numerous titles and awards which have earned her additional income through commercial endorsements. Serena has held the number one position eight times in her career. The new generation of players such as Bianca Andreescu and Naomi Osaka has said that the American player was their role model growing up. In addition to her sporting success, Serena is also an accomplished entrepreneur.

Price friendly

She recently collaborated with KP Sanghvi, a multi-million global diamond manufacturer, to launch a new line of fine jewelry. The group has offices in New York, Dubai, and Mumbai among other cities around the world. Serena approached the group to collaborate on a new line of silver, gold and diamond jewelry pieces. She has frequently accessorized in her career and often plays her matches wearing bracelets or heart-shaped necklaces. The 38-year-old has described herself as a jewelry fanatic. “I’ve always worn crazy jewelry on the court. I mean, most people like jewelry, but I love jewelry.” Her new collection will offer customers pieces designed with real gold and silver but at pocket-friendly prices. Prices for her new line will range from $299 to $10,000 dollars.

This year, Serena continued to perform at a high level on the court. After returning to the court last season, she has reached three Grand Slam finals. She played at last year’s US Open final but lost to Osaka. She also reached the final of the tournament this year but lost to Andreescu. The 23-time Grand Slam champion featured in the final at Wimbledon. Simona Halep defeated the 38-year-old in an upset victory. Serena has not played since the US Open final and she missed qualifying for the WTA Finals in Shenzhen. Current world number one Ashleigh Barty won the tournament. With the tennis season in the books, the former world number one is preparing for 2020. She will play at the Auckland Open in January.

Serena Williams Jewellery line

Photo courtesy of

Serena Williams’s ranking and performance in 2019

Serena Williams Stats info

Ranked no.10, Serena played her last match on the 7th of September when she was defeated by Bianca Vanessa Andreescu 6-3 7-5 in the final in U.S. Open.

Serena Williams’s best performance of the current season was reaching the final in at the U.S. Open, Toronto and in Wimbledon.