Tag: Sponsorship

Naomi Osaka may have not thoroughly enjoyed the epilogue of the US Open final after Serena Williams’ saga. However, her fantastic result will also help (considerably) her finances. Osaka’s agent Stuart Duguid has told The Times that Adidas is moving quickly to renew Naomi’s contract that...

Tennis is becoming richer and richer! The ATP World Tour strikes a great deal with Emirates Airlines that becomes its Premier Partner replacing Corona from 2016. The amount of the sponsorship hasn’t been disclosed, but according to rumors that is a $50 million deal that will stretch...

Rafael Nadal starts another sponsorship with Babolat. Few days ago the tennis brand announced that Rafa was about to make a move that would have changed the history of tennis (well this was quite an overstatement to be honest). Now we know that Rafa will...

Grigor Dimitrov has won just 4 career titles and he hasn’t won a slam so far, but he is still one of the hottest players on tour in terms of sponsorships. According to reports, Grigor has just been granted a multi-million deal with Rolex for...

Gerble couldn’t find a better testimonial than Novak Djokovic for its gluten-free campaign. Nole seemed to be the eternal world no.3 (behind Rafa and Roger) till he was advised to take out the gluten from is diet. From that moment on Djokovic’s fitness improved dramatically...

Upsetting Rafael Nadal in Wimbledon gave a huge help to Nick Kyrgios. After the Championships the young Australian became the new face of Australian tennis and the sponsors are now flocking. Nick has just become the new brand ambassador for the underwear brand Bonds. Kyrgios...

Garbine Muguruza is one of the most interesting players around. Ranked world no.27, the 20 year-old for Spain is posed to break in the top10 in the next years (see ranking progression) So brands are starting to be interested in her image and Mazda made...

Agnieszka Radwanska is well known for her great tennis and her gorgeous look. Not many know that her big passion is cheesecake. So.. why not making some money out of it? Aga signed a deal with the Cheesecake Factory (a restaurant chain) with a major...

The WTA and the Dubai Duty Free announced the renewed partnership with Caroline Wozniacki and Ana Ivanovic. Both players were excited by the opportunity. Ana Ivanovic commented “I’ve really enjoyed being an ambassador for Dubai Duty Free over the last two years as it’s given me...

A new partnership for Novak Djokovic that will help to promote Seiko image. The partnership will last 3 years and the Serb will also receive some support for his foundation. Nole posted on Facebook “From today... I'm a proud ambassador of Seiko watches :)” From Seiko Shinji Hattori,...