Naomi Osaka, one of the most influential figures in tennis and sports business, is making a significant change. The four-time Grand Slam champion has decided to part ways with her longtime agent Stuart Duguid and the agency they cofounded in 2022, Evolve. The move marks the end of a partnership that shaped much of Osaka’s off-court success and brand development.
The rise of Evolve and Osaka’s influence
Evolve was created with the goal of redefining athlete representation, focusing on empowerment and broader opportunities beyond the court. Osaka’s involvement helped the agency gain immediate recognition, as she became not only a client but also a cofounder. Her presence brought credibility and visibility, aligning with her reputation as a trailblazer in sports and culture.
What comes next for Osaka
While details of her next steps have not yet been revealed, Osaka’s decision signals a new chapter in her business journey. Known for her ability to merge athletic excellence with global influence, she is expected to continue building ventures that reflect her values and vision. The move away from Evolve suggests she may be seeking fresh opportunities or new structures to support her career both on and off the court.
Impact on the tennis business landscape
Osaka’s departure from Evolve is not only personal but also significant for the broader tennis business world. Her choices often set trends and influence how athletes approach representation and brand building. The industry will be watching closely to see where she directs her energy next, and how this decision reshapes her role as both a player and entrepreneur.
Would you like me to also prepare a timeline of Osaka’s business ventures to show how this decision fits into her broader career?
Naomi Osaka in 2025
Now the world no.16, Osaka played her last match on the 15th of October when she defeated world no.89 Suzan Lamens 7-6(6) 3-6 6-2 in the 2nd round in Osaka (draw).
At present, during this year Osaka has managed to achieve a 35-15 record. The Japanese clinched 1 title in the Malo. The Japanese was the runner-up in Auckland and Montreal.