The ATP has renewed its long-standing partnership with Rolex, ensuring the Swiss watchmaker continues as the Official Timekeeper and Gold Partner of the ATP Tour.
A partnership rooted in history
Rolex’s relationship with tennis began in 1978, and since then the brand has supported many of the sport’s most prestigious events. With this renewal, Rolex remains the Official Timekeeper of the ATP Tour, an Official Partner of the Nitto ATP Finals, and the Next Gen ATP Finals presented by PIF, reinforcing its commitment to young talent and the future of the game.
Global visibility and fan engagement
Rolex will maintain year-round brand presence across ATP’s social and digital platforms, providing match start times and game durations to a global fanbase of over one billion. This visibility strengthens the connection between the sport and its audience worldwide.
Voices from ATP and Rolex
Daniele Sano, ATP Chief Business Officer, emphasized the importance of the partnership: “It’s difficult to understate the commitment Rolex has shown towards our sport and the ATP Tour. For almost 50 years, it has championed the qualities that define tennis – elegance, prestige, and precision. As a valued partner of the ATP since 2005, we’re proud to reinforce such an iconic legacy.” Arnaud Boetsch, Rolex Director of Communication and Image, added: “Rolex is proud to reaffirm its long-standing commitment to tennis. While celebrating the dedication and remarkable performances at the highest levels of the game, Rolex supports the leading tournaments, governing bodies and players, as they continue to shape the future of the sport.”
Expanding across tennis and beyond
Rolex is also an Official Partner of all ATP Masters 1000 events, as well as the Australian Open, Roland-Garros, Wimbledon, and the US Open. Beyond tennis, the brand maintains a strong presence in golf, motorsport, yachting, and equestrianism, further highlighting its global sporting influence.
Supporting champions of today and tomorrow
Rolex counts several leading ATP athletes among its family, including current World No. 1 Carlos Alcaraz and World No. 2 Jannik Sinner, alongside Ben Shelton, João Fonseca, and tennis legends Roger Federer and Björn Borg. This renewal underscores Rolex’s dedication to both established champions and the rising stars shaping the future of tennis.
