Ben Shelton, one of the rising stars of American tennis, has officially stepped into the world of digital content creation. He recently launched his own YouTube channel, giving fans a closer look at his life beyond the matches.
The First Project
His debut series, titled The Long Game, documents his breakout season, including his first Masters 1000 title and his debut appearance at the Nitto ATP Finals. The series is designed to provide an unfiltered view of the highs and lows of professional tennis.
Shelton’s Perspective
Shelton explained the motivation behind the project: “I’ve always believed the journey matters just as much as the results… The Long Game shows the highs, the lows and everything that goes into chasing the biggest moments,” he said when announcing the channel. His words highlight his desire to connect with fans in a more personal way.
Partnerships and Content
To bring the project to life, Shelton has partnered with Wheelhouse and Portal A, ensuring high-quality production across YouTube, Instagram, and TikTok. This collaboration will allow him to expand his reach and share authentic stories from his career.
Shelton’s move into YouTube reflects a growing trend among athletes who want to control their own narrative. With his charisma and rising profile, his channel is expected to attract a wide audience, blending competitive highlights with behind-the-scenes storytelling.
Ben Shelton in 2025
Currently the world no.9, Shelton played his last match on the 14th of November when he lost to world no.3 Alexander Zverev 6-3 7-6(6) in the round robin in the Nitto ATP Finals (draw).
During this season Ben has a composed 40-24 match record. This year, Shelton clinched 1 title in Toronto. Shelton reached the final in Munich.