Coco Gauff ended the 2025 tennis season on more than one high note, leaving fans eager to see what 2026 will bring for the two-time Grand Slam champion. In a year when she captured the French Open title, she also excelled across the tour, adding more trophies to her collection and closing the season with victory at the Wuhan Open.
Off-court recognition
During the offseason, Gauff has made headlines beyond the tennis court. She was named the highest-paid female tennis player for the third consecutive year, a reflection of her growing influence and marketability. Her ability to attract global attention both on and off the court has solidified her position as one of the most prominent figures in the sport.
Partnership with Mercedes-Benz
Adding to her achievements, Gauff has joined Mercedes-Benz as their newest brand sponsorship partner. This collaboration highlights her appeal to luxury brands and underscores her expanding presence in the business world. Securing such a partnership at the end of a successful season further enhances her profile as a global sports icon.
Following in Federer’s footsteps
Automotive partnerships are common in tennis, and Roger Federer remains one of the most notable examples, having also worked with Mercedes-Benz during his career. Federer’s portfolio included Rolex and other prestigious brands, setting a path that Gauff now follows. Alongside Mercedes-Benz, she represents Mui Mui, New Balance, Bose, and Rolex, among others, reinforcing her status as one of the most marketable athletes in the world.
Rising influence among peers
Gauff is not alone in attracting luxury sponsorships. Emma Raducanu, Zheng Qinwen, and Iga Swiatek have all signed with Porsche, showing how tennis stars continue to draw interest from high-profile brands. Yet Gauff stands out at the top of this list, combining her athletic success with commercial appeal. As she enters 2026 ranked No. 3 on the WTA Tour, expectations remain high for her both on the court and in the global business landscape.
Cori Gauff in 2025
Now ranked no.3, Coco played her last match on the 6th of November when she beat world no.8 Jasmine Paolini 6-3 6-2 in the round robin in Riyadh (draw).
Currently, during this season Coco has achieved a 48-16 record. Gauff conquered 3 titles in 2025 in Australia, French Open and Wuhan. Coco got to the final in Madrid and Rome.