Coco Gauff has revealed how much she enjoys seeing fans review her outfits, admitting that such posts brighten her day. The two-time Grand Slam champion gave credit to New Balance for allowing her to express herself through fashion while competing at the highest level.
A long-standing partnership
Gauff joined New Balance’s roster of athletes in 2018 at just 14 years old, signing a multi-year endorsement deal. Since then, she has become one of the brand’s most recognizable ambassadors. She renewed her contract in 2022, and her rise on the court has coincided with her growing influence off it.
Milestones on the court
Her career has been marked by historic achievements, including becoming the youngest player to qualify for Wimbledon’s main draw in the Open Era at 15 years and three months. She went on to win her first Grand Slam at the 2023 US Open and added a second at the 2025 French Open, cementing her place among the sport’s elite.
Style and planning
In a recent Instagram story, Gauff responded to a fan who praised her for having “the most legendary season in tennis fashion history,” noting that she played 18 tournaments in 19 different outfits. Gauff explained the planning behind her looks and highlighted her collaboration with New Balance. “Videos like this make me happy. New Balance and I plan outfits two to three years in advance, so shoutout to them for letting me mess around and taking care of me,” she said.
sss
WTA Finals campaign
Despite her fashion success, Gauff’s run at the WTA Finals ended in the round robin stage, where she fell to Aryna Sabalenka and Jessica Pegula. Still, her presence both on and off the court continues to resonate, with her style becoming as much a part of her identity as her powerful game.
As Gauff balances her competitive ambitions with her creative expression, her partnership with New Balance remains a defining aspect of her career. With her ability to inspire fans through both tennis and fashion, she continues to shape her legacy as one of the sport’s most dynamic figures.
Cori Gauff in 2025
Ranked no.3, Coco played her last match on the 6th of November when she defeated world no.8 Jasmine Paolini 6-3 6-2 in the round robin in Riyadh (draw).
This season the American has achieved a 48-16 match record. The American clinched 3 titles in 2025 in Australia, French Open and Wuhan. The American got to the final in Madrid and Rome.
