During a virtual media conference promoting his upcoming exhibition matches in New Jersey and Florida, Carlos Alcaraz addressed the false reports that circulated in Spanish media suggesting his signature Nike logo would be unveiled at the ATP Finals in Turin. The World No. 1 firmly denied the claims, emphasizing that while the logo is being developed, no official launch was scheduled for the tournament. “It was fake news, to be honest. I’m still working on it,” said Alcaraz.

Nike partnership and future plans

Alcaraz has been a Nike athlete since 2019, with his contract extended until the mid-2030s. His collaboration with the brand has already produced distinctive apparel collections that have caught the attention of fans and analysts alike. The anticipation surrounding his personal logo reflects his growing influence both on and off the court. The Spaniard explained that meetings with Nike are ongoing and that progress is being made toward finalizing the design. He reassured supporters that the logo will eventually be released, but only when it is ready.

Focus on upcoming exhibitions

Beyond the logo speculation, Alcaraz used the press conference to highlight his participation in two U.S. exhibition events: A Racquet at the Rock in New Jersey and the Miami Invitational in Florida. These matches will give fans in the United States a chance to see him compete outside the ATP Tour calendar, offering a more relaxed but still competitive atmosphere.

Despite the distraction caused by the false reports, Alcaraz remains focused on his career trajectory. His comments underline a commitment to transparency and patience, ensuring that when his Nike logo does debut, it will be the result of careful planning and collaboration. The episode serves as a reminder of the challenges athletes face in managing public expectations and media speculation. For Alcaraz, the priority remains his performance on the court and his continued partnership with Nike, which is set to evolve in the coming years.