The ATP Finals showdown between Jannik Sinner and Carlos Alcaraz has become the most-watched tennis match in Italian television history. Broadcast on Raidue and Sky, the final drew 7 million viewers with a 36.5% share, surpassing the 2023 final between Sinner and Novak Djokovic, which reached 6.7 million on Raiuno.
Raidue and Sky figures
On Raidue, the match aired from 18:15 to 20:29 and attracted 5,550,000 viewers, equal to a 29% share. Sky, which holds the full broadcast rights to the tournament, recorded 1,458,000 viewers with a 7.5% share and 2.6 million unique contacts. For Comcast’s Italian broadcaster, this was the best edition of the ATP Finals, with three matches exceeding 800,000 viewers and an average of 500,000 per match.
Total audience measurement
The audience data, compiled by Studio Frasi, reflect the new “total audience” system introduced by Auditel at the end of 2024. This method includes views from computers, smartphones, and tablets, aligning with modern consumption habits. On big screens alone, Sinner-Alcaraz reached 6,789,000 viewers compared to 6,686,000 for the 2023 final. With the total audience counted, the number rose to 7,008,000.
Tennis close to football
The exceptional audience for Sinner’s match is highlighted by comparison with football. On the same Sunday evening, Italy’s national team under Gennaro Gattuso faced Norway on Raiuno, drawing 7.5 million viewers in total audience. Despite football’s traditional dominance, tennis came close in numbers and even achieved a higher share, 36.5% compared to 34%. The football match benefited from prime-time scheduling and Raiuno’s flagship platform, while the tennis final aired earlier in the evening.
A historic milestone
The Sinner-Alcaraz final confirms the growing popularity of tennis in Italy and sets a new benchmark for the sport’s visibility on television. With record-breaking figures across both public and pay TV, the event underscores how tennis is now competing head-to-head with football in capturing the national audience.
Jannik Sinner in 2025
WWWWWWWWWW Ranked world no.2, Jannik played his last match on the 16th of November when he overcame world no.1 Carlos Alcaraz 7-6(4) 7-5 in the final in the Nitto ATP Finals to win his 25th career title.
Until now, during this year the Italian achieved a 58-6 win-loss record. Sinner has won 6 titles in 2025 at the Australian Open, Wimbledon, Beijing, Vienna, Paris and the Nitto ATP Finals. Jannik was the finalist in Rome, French Open, Cincinnati and U.S. Open.
Carlos Alcaraz in 2025
LWWWWLWWWW At the moment ranked no.1, Alcaraz played his last encounter on the 16th of November when he surrendered to world no.2 Jannik Sinner 7-6(4) 7-5 in the final in the Nitto ATP Finals (draw).
During this season Alcaraz achieved a 71-9 win-loss record. Alcaraz has won 8 titles in 2025 in Rotterdam, Monte-Carlo, Rome, French Open, London, Cincinnati, U.S. Open and Tokyo. Alcaraz was the runner-up in Barcelona, Wimbledon and the Nitto ATP Finals.
Jannik Sinner and Carlos Alcaraz fought against each other 17 times. Their record is 11-6 for Alcaraz.
