Speaking from the WTA Finals in Saudi Arabia, Portia Archer emphasized the need for transformation in professional tennis. In her conversation with CNBC’s Alex Sherman, she expressed strong support for a future merger between the WTA and ATP, citing commercial and structural benefits. “I think the first part, and it is what we are pursuing now, is the merger of the commercial assets that make up the two tours,”
Archer said. “And I think that aggregation in that way is the logical next step.”WTA CEO Portia Archer described a potential merger with the ATP as “the logical next step”
@CNBC Television
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