The ATP has introduced a redesigned logo and brand identity, marking the sixth update in its 54-year history. The new visual direction aims to reflect the dynamic nature of men’s professional tennis while adapting to the demands of the digital age. The logo features a sleek, curved trajectory that evokes the motion of a tennis ball in play, enhancing its versatility across platforms such as broadcast, social media, merchandise, and tournament branding.
Designed for digital impact
Created by the renowned design firm Chermayeff