Jannik Sinner surprised fans by trading his tennis racket for skis, not for competition but to star in a new commercial. The world No. 2 is the face of Gucci’s latest campaign, filmed on the snow-covered slopes that marked his early sporting life. Before becoming one of the top tennis players in the world, Sinner competed in skiing at a high level, making this return to the mountains especially meaningful.
A stylish shoot in the Alps
The ad, shot in an undisclosed alpine location, features Sinner skiing with ease and confidence. Gucci chose to highlight the athlete’s elegance and personal connection to the mountains. As reported by Gazzetta dello Sport, “The winter sports season has begun for Jannik Sinner too, who stepped away from tennis for a moment to return to the snowy slopes, just like he did as a kid.”
Sport and image, a winning combination
Sinner is no stranger to the fashion world. In addition to Gucci, he represents several global brands and has attended exclusive events, including a private Gucci dinner in London ahead of Wimbledon. His clean-cut image and charisma make him one of the most sought-after athletes off the court. The skiing scenes in the ad reveal a playful, relaxed side of the champion, further boosting his appeal.
Preparing for the next tournaments
After winning the Paris Masters and ahead of the indoor season’s final stretch, Sinner took a brief break before returning to competition. His 2025 campaign has already been impressive, both on and off the court. The video from the Gucci shoot will be released in the coming weeks, giving fans a glimpse of Jannik in a new light—stylish, fast, and unmistakably himself.
ATP Paris - Jannik Sinner's projected path
Sinner in Paris, ranking, and results in 2025
Ranked world no.2, Jannik has an overall 49-6 record in 2025. Jannik is now having a run in Paris where he overcame the world no.41 Zizou Bergs 6-4 6-2.
Jannik Sinner will fight against the world no.21 Francisco Cerundolo in the 3rd round on Thursday at 7:00 pm on COURT CENTRAL. Their head to head is 3-2 for Sinner.
The Italian clinched 4 titles in 2025 at the Australian Open, Wimbledon, Beijing and Vienna. Jannik reached the final in Rome (Internazionali BNL d’Italia), at the French Open, in Cincinnati (Cincinnati Open) and at the U.S. Open.
The Italian won 23 titles in his career: 11 on hard courts, 1 on clay courts, 9 on indoor courts and 2 on grass courts. (See the list of his titles)