Cori, who likes to go by her nickname “Coco” has been a sensation ever since she defeated her hero childhood Venus Williams in Wimbledon. Her popularity has literally soared. She won three matches in the Wimbledon main draw before she was finally defeated by Simona Halep. This incredible achievement has helped her get a huge fanbase in a short span of time.
Which brands Cori Gauff endorses?
As the popularity of Cori increases every day, the endorsements have started trickling in like from with New Balance, racket-maker Head, and the pasta company Barilla Group.
Cori’s popularity can also be understood by the fact that the media discussed not only her poise and maturity on the court but also her outdated crush for the rapper Jaden Smith. She has got an incredible coverage from the press not given even to the best in the business. The great number of articles written about her and the fact that the press literally followed her so much has been dubbed as “Cocomania”.
Recently Coco Gauff graced the cover of Teen Vogue and in the inside interview she explained how the press coverage about her has been positive but at times it had its downsides as well. She told the magazine that recently someone followed her family car which forced the family to stop it near a police station for safety reasons.
Coco has shown great ability as a tennis player. Jewel Peterson, who coached Coco in Atlanta when she was around 8 years of age, says: “Coco is a coach’s dream, I never had to tell her, ‘Run your laps, do your dynamic.’ I never had to tell her how to start her practice. She did it on her own. To this day, I still have not seen anybody that driven.”
Coco is a self-motivated player who has a clear aim to become a champion of the sport, she likes to look at tennis as a release, she says: “I’m not forced to practice, but I know I have to do it if I’m gonna get better, it’s like my job, but it’s also leisure, I guess.”