With her red bikini catching every gleam of the afternoon sun, Marta Mezentseva relaxes on a white lounger while the sun dances across the glossy tiles of a private beach club. The model, who was born in Russia and is renowned for her striking editorial aesthetic and captivating demeanor, is the focal point of a brand-new summer campaign that honors unreserved luxury and relaxation.
Marta evokes the heyday of poolside fashion with her skin gleaming beneath a thin coating of oil—think 90s supermodel meets contemporary icon. She examines the surroundings with serene confidence, her eyes shielded by her huge, unabashedly stylish sunglasses. The subdued sound of clinking glasses and mellow music behind her establishes the mood: this is a lifestyle, not simply a photo shoot.
As part of a partnership between Marta and a high-end swimsuit company that seeks to redefine elegance in vacation wear, the commercial was filmed at the upscale CLUB venue in Marbella. In a behind-the-scenes interview, Marta stated, “I wanted to embody the feeling of being completely at ease in your own skin.” “This bikini is attitude, not just fabric.”
The picture, which is already making the rounds on social media and fashion websites, has drawn appreciation for Marta’s strong presence and composition. It is regarded as one of her most iconic looks to date by her devoted fans.
Here is her post.