Carlos Alcaraz stars in a new global campaign for YoPRO, stepping into his role as Global Ambassador and Director of Progress for the high-protein brand. The multi-year partnership spans 25 countries and promotes strength, resilience, and personal growth.
A new chapter for Alcaraz off the court
Carlos Alcaraz, five-time Grand Slam champion and rising icon in the tennis world, has officially partnered with YoPRO to lead its international campaign. The collaboration positions Alcaraz not only as the face of the brand but also as its Director of Progress, a role designed to inspire individuals at every stage of their fitness journey.
The campaign launched with a commercial featuring Alcaraz training, competing, and reflecting on the importance of daily improvement. His presence aims to connect with athletes and everyday consumers alike, reinforcing YoPRO’s message of consistent growth.
The message behind the campaign
YoPRO’s initiative centers on the belief that progress is universal—whether someone is stepping into a gym for the first time or preparing for elite competition. Alcaraz’s own journey from junior talent to world-class champion embodies this philosophy.
“As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved,” said Alcaraz in the campaign launch. His words reflect the brand’s emphasis on authenticity, passion, and the relentless pursuit of improvement.
Global reach and brand strategy
The campaign will run across 25 markets under various brand names including YoPRO, GetPRO, HiPRO, Oikos, OikosPRO, and SerPRO . Alcaraz’s role includes appearing in commercials, leading digital content, and engaging with communities through fitness and wellness events.
YoPRO stated that Alcaraz was chosen for his alignment with the brand’s values. “Carlos embodies the values that define the brand – passion, authenticity and a relentless drive to keep progressing,” the company said in its official announcement.
Impact beyond tennis
Alcaraz’s involvement with YoPRO marks a strategic move to expand his influence beyond the tennis court. As Director of Progress, he will help shape the brand’s messaging and outreach, encouraging people to embrace their own paths to improvement.
The campaign’s tone is inclusive and motivational, aiming to resonate with a broad audience. Whether viewers are seasoned athletes or newcomers to fitness, Alcaraz’s story serves as a powerful reminder that growth is a daily commitment.
Carlos Alcaraz in 2025
Currently the world no.1, Carlos played his last match on the 30th of September when he defeated world no.4 Taylor Fritz 6-4 6-4 in the final in Tokyo to win his 25th career title.
Currently, during this year Carlos achieved a compiled 67-7 win-loss record. The Spaniard has won 8 titles in 2025 in Rotterdam, Monte-Carlo, Rome, French Open, London, Cincinnati, U.S. Open and Tokyo. Carlos reached the final in Barcelona and Wimbledon.
He is also scheduled to play in Paris (Rolex Paris Masters). The main draw will start on the 27th of October.