A significant milestone in StarVie’s development has been reached with the announcement of Álex Corretja as the company’s new brand ambassador. Under the advertising slogan “Break the Rules,” the former world No. 2 tennis player is back on the court with a new goal: to motivate a new generation of padel players. His participation represents a change toward a more genuine, intimate approach to sport—one that prioritizes development, feeling, and uniqueness over performance indicators.
A Novel Approach to the Game
Players are encouraged to compete against themselves, embrace honesty, and enjoy every shot by the “Break the Rules” slogan. This idea is embodied by Corretja, who encourages an instinctive and emotionally motivated play style. Instead of following the rules, StarVie wants to promote a culture of individuality and ongoing development on the court.
Global Perspective and Brand Development
After leading the padel industry for more than 20 years, StarVie is starting a new phase of global repositioning. The brand’s goal to engage with gamers globally is reflected in its updated graphic identity and strategic plan. StarVie is changing the way padel is experienced and conveyed with a more strong, inclusive, and contemporary voice.
Powered by StarVie Labs, Innovation
The company’s research and development center, StarVie Labs, is at the center of this change. The company makes sure that its products satisfy the needs of actual players by incorporating cutting-edge materials and stringent testing procedures. StarVie’s new positioning as a performance and design leader is reinforced by this breakthrough.
Play Is Redefined by the 2026 Racket Collection
The introduction of the 2026 padel racket line demonstrates StarVie’s dedication to quality and innovation. Improved playability, enlarged sweet spots, and customized molds for different styles—whether centered on control, power, adaptability, or lightness—are all features of the rackets, which were designed at StarVie Labs. More than just tools, these rackets embody a new language of play: audacious, expressive, and built to defy expectations.