Amanda Anisimova, the rising star of American tennis, has made a splash off the court with a dazzling new billboard in Times Square. The campaign, launched by Vita Coco, celebrates her recent success at the US Open, where she reached the finals and captivated fans with her powerful performance.
A Bold Celebration of Athletic Excellence
The billboard, prominently displayed in one of the world’s busiest intersections, features Anisimova in a vibrant, tropical-themed layout that reflects Vita Coco’s signature branding. The imagery captures her dynamic energy and athletic grace, pairing her image with bold colors and coconut-inspired motifs that echo the brand’s natural, refreshing identity.
From Court to Culture Icon
Anisimova’s appearance in Times Square marks a significant moment in her career, signaling her crossover from sports into broader cultural recognition. Her achievements in tennis—most notably her Grand Slam final appearances in 2025—have positioned her as one of the most exciting young athletes in the world. This campaign amplifies her visibility and connects her with a wider audience beyond tennis enthusiasts.
Vita Coco’s Strategic Spotlight
Vita Coco’s decision to feature Anisimova aligns with its focus on health, vitality, and youthful ambition. By showcasing her in such a high-profile location, the brand reinforces its commitment to supporting athletes who embody resilience and drive. The billboard not only honors Anisimova’s recent accomplishments but also positions her as a symbol of modern athleticism and wellness.
A Moment to Remember
For fans passing through Times Square, the billboard offers a striking visual tribute to a player who continues to redefine the boundaries of her sport. It’s a celebration of momentum, of breakthrough, and of the kind of presence that commands attention—on the court and in the heart of New York City.
Amanda Anisimova takes over Times Square with massive Vita Coco billboard
byu/Weird_Perception1728 intennis
Amanda Anisimova in 2025
At the moment ranked no.4 (career-high), Anisimova played her last match on the 6th of September when she lost to world no.1 Aryna Sabalenka 6-3 7-6(3) in the final of the U.S. Open (draw).
This year the American has a 39-16 match record. The American clinched 1 title in Doha. Anisimova reached the final in London, Wimbledon and U.S. Open.