Emma Raducanu may have exited the US Open in the third round, but her presence off the court continues to grow. The British tennis star has secured a new partnership with Wild, a UK-based personal care brand known for its refillable deodorants and eco-conscious products.
A New Role as Global Ambassador
Wild has announced Raducanu as its first global ambassador, marking a significant step in the brand’s expansion. The collaboration highlights Raducanu’s growing influence in the lifestyle and wellness space, as she joins the brand’s mission to eliminate single-use plastics from bathrooms.
Promoting Sustainable Choices
In a promotional video shared on Wild’s Instagram, Raducanu is seen using the brand’s deodorant and delivering the message: “Big wins start with small changes.” The campaign emphasizes the importance of everyday sustainability and aligns with Wild’s commitment to natural ingredients and environmentally friendly packaging.
Expanding Her Brand Portfolio
Since her breakthrough win at the US Open four years ago, Raducanu has attracted attention from a variety of global brands. Her partnership with Wild adds to a growing list of endorsements, showcasing her versatility and appeal beyond the tennis court.
Emma Raducanu in 2025
Currently the world no.36, Emma played her last match on the 29th of August when she capitulated to world no.10 Elena Rybakina 6-1 6-2 in the 3rd round of the U.S. Open (draw).
This season Raducanu has achieved a 26-18 win-loss record. Emma Raducanu’s most significant achievement of the current year was getting to the semifinal in Washington.
