Place Vendôme will be transformed into a bustling center for both padel fans and inquisitive visitors from September 11 to 14, 2025. Alpine is launching a temporary padel court in one of Paris’ most famous squares as part of the Paris Major Premier Padel event, which will take place at Roland-Garros Stadium from September 8 to 14. By scheduling a time slot using the Ten’Up app, visitors can play or learn the sport for free, providing a unique chance to experience padel in an upscale metropolitan environment.

Matches between celebrities and interactive activities

Celebrity and influencer matches will be held on the court to liven up the mood, attract attention, and give the occasion a festive feel. In the vicinity, spectators can peruse the official tournament boutique, where the champions’ trophies will be on exhibit. Alpine will offer elegant automobile transfers from Place Vendôme to Roland-Garros, adding a touch of refinement to the event. There will also be a ticket sales station on-site.

Alpine increases its visibility at Roland-Garros

Alpine will have three special areas at the 16th-arrondissement Jardin des Mousquetaires in addition to Place Vendôme. These provide spectators with a multi-sensory experience and feature a restaurant, a store selling souvenirs, and a driving simulator stand. Two Alpine A110s celebrating the brand’s 70th anniversary will be on display at the stadium entrance, fusing the thrill of padel with the tradition of motorsport.

A celebration of luxury, creativity, and sports

This program demonstrates the vibrant relationship between sport and lifestyle in addition to bringing padel to a wider audience. The Paris Major provides a distinctive celebration that attracts to both experienced players and interested bystanders by introducing padel to the center of Paris and fusing it with upscale pleasures.