A distinct split between two different club growth strategies is emerging as padel’s popularity in the US grows. On the one hand, venues with a luxury focus are starting to appear in places like New York, Miami, and Los Angeles. These venues provide customized experiences, exclusive access, and upscale facilities. These clubs serve customers looking for prestige, seclusion, and exclusivity. Conversely, a growing movement is advocating for inclusivity, with clubs built to be accessible, reasonably priced, and friendly to players of all skill levels and backgrounds.
Coffee & Talk examines the crux of the argument.
The hosts Cesc and Julian discuss this conflict between accessibility and exclusivity in a recent Coffee & Talk episode. They illustrate how each model affects the development of the sport by drawing on their travels to clubs around the nation. Celebrities and investors are frequently drawn to luxury clubs, which generates excitement and raises Padel’s profile. But they run the danger of alienating newcomers and reducing involvement. In contrast, inclusive clubs prioritize affordability, community development, and grassroots involvement—all of which are essential components of long-term viability.
The influence of community and culture on the future of padel
Padel is especially well-suited for inclusive settings because of its social nature. Padel, in contrast to tennis or golf, is a game that thrives on communication, cooperation, and shared experiences. Clubs that put an emphasis on open access frequently develop into community centers, holding events, youth programs, and recreational leagues. Particularly for younger players and families, this strategy promotes a feeling of community and recurring engagement.
Although they increase visibility, luxury clubs can pose concerns.
Padel is undoubtedly made more glamorous and well-known by upscale venues. They present padel as a lifestyle option with its elegant architecture, concierge services, and carefully planned member events. These clubs frequently garner sponsorships and media attention, which aids in padel’s ascent to popularity. Yet, the velvet-rope model may limit diversity and slow the sport’s adoption among broader demographics.
Both models must be balanced for growth to occur.
Finding a balance rather than picking one course over the other may be the key to padel’s future in the United States. Luxury clubs can serve as flagships that elevate the sport’s image, while inclusive clubs ensure that padel remains accessible and community-driven. Cities with mixed models may see the most robust growth, offering options for both elite players and casual enthusiasts.
The American market is still figuring out who it is.
With padel still in its early stages in America, the direction it takes will depend on how clubs, investors, and players respond to this evolving landscape. Whether through velvet ropes or open gates, the goal remains the same: to grow the sport, engage new audiences, and build a lasting padel culture that reflects the diversity and energy of the U.S. sporting scene.