Ronnie Fieg’s streetwear company Kith is opening Kith Ivy, a posh padel club, in New York City. Fieg made the news on Instagram, posting a number of pictures, one of which was a floor plan of a boutique-style padel house. In addition to a shop area and branded merchandise, the facility will provide wellness features such a gym, hammam, steam room, sauna, Jacuzzi, and cold plunge.
Erewhon debuts in New York
The addition of Erewhon, a high-end grocery shop in Los Angeles renowned for its organic selection and celebrity-endorsed smoothies, is one of Kith Ivy’s most talked-about features. The floor layout displays a specific Erewhon area, which would be the brand’s first actual location in New York, though specifics are still scarce. Fans who have been anticipating Erewhon’s arrival in the city for a long time are thrilled about the transfer.
A well planned experience for both members and visitors
The purpose of Kith Ivy is not limited to sporting facilities. It seeks to establish a well planned lifestyle where fashion, wellness, and padel come together. A exclusive membership approach was suggested by Fieg’s Instagram picture, which also featured branded sneakers, padels, and founding member cards. The club’s dual focus on sport and social interaction is further reinforced by its Instagram description, which calls it “a luxury padel brand and club where competition and community collide.”
A public peek of the Grand Central pop-up is available.
Kith has set up a makeshift padel court inside Grand Central Terminal’s Vanderbilt Hall prior to the official opening. The public may sample the new Kith Ivy collection and play for free at the pop-up, which is open until September 10. The collection, which offers a preview of the brand’s foray into athletic gear, will feature apparel and equipment created in partnership with Wilson.
An audacious move into experiential retail
Combining cuisine, exercise, and fashion in one location, Kith Ivy is a daring step forward for the company. Kith is capitalizing on New York’s desire for upscale experiences and wellness culture by bringing Erewhon to the city through this exclusive location. The club is a distinctive addition to Manhattan’s lifestyle scene because to its fusion of upscale design, cutting-edge sports, and carefully chosen merchandise.