At 17-year-of age, Amanda Anisimova is definitely one of the most promising prospects in tennis. The young American has already achieved a world no.23 high-rank, and she stunned the tennis community after reaching the semifinal at the French Open.
Amanda is continuously compared to Maria Sharapova because of her appearance (because of her blond hair and long legs), style of tennis, and Russian roots. However, the American teenager has a more sparkling personality than Maria, and if she starts to win top titles, she might be even more marketable than the Russian.
Anisimova and her marketing opportunity
Amanda’s IMG agent Max Eisenbud used to manage also Maria Sharapova from the very beginning of her career since she was only 11. Therefore, he has a huge experience in dealing with this “kind of tennis product,” and he can easily adjust the communication according to the different personalities and time.
According to an interesting report from ESPN, Eisenbud elaborated about the fact that nowadays to get important endorsements a player needs to support his or her wins with proper communication on social media. This is exactly the opportunity that Maria Sharapova was missing in the early stages of her career, simply because there was no social media at that time.
… the social media team
Eisenbud recalled that he had to move quickly after Amanda defeated Simona Halep 6-2 6-4 in the quarters of the French Open. That was a huge win that had a lot of visibility. Max commented:
“Once Amanda beat Halep, I put a team in place to make sure her social media is on point.
You can’t get endorsement deals without having good social media. That is the world we live in now. I talked to her about how many times a day to post and that it might seem weird, but people want to know what you had for breakfast or when you’re training. And how one stupid post can ruin everything.”
Will Amanda Anisimova play the US Open?
Amanda is expected to be one of the most exciting names at the upcoming US Open. However, the American had to skip the last 2 tournaments in Toronto and Cincinnati because of a back problem. Time will tell if she will be fit for the last slam of the year.