For the first time in nearly a century, Lacoste has made a bold move by updating its iconic crocodile logo. This change marks a significant moment in the brand’s history, as it pays tribute to one of its most celebrated ambassadors—Novak Djokovic. Known to fans around the world as the G.O.A.T. (Greatest of All Time), Djokovic’s legacy now lives not only on the court but also in fashion.
Honoring a Tennis Legend
The French apparel giant has unveiled a limited-time capsule collection that replaces the traditional crocodile with a stylized goat emblem. This symbolic shift reflects Djokovic’s unparalleled achievements in tennis, including his record-breaking 25 Grand Slam titles. The collection includes polos, jackets, t-shirts, caps, and sweatpants, all featuring the new logo in Lacoste’s signature green.
A Partnership Rooted in Excellence
Djokovic and Lacoste have been partners since 2017, a collaboration built on shared values of elegance, resilience, and competitive spirit. Over the years, Djokovic has worn Lacoste through some of the most defining moments of his career. The new collection celebrates not only his dominance in the sport but also the enduring relationship between athlete and brand.
Style Meets Legacy
The goat logo is more than a design—it’s a symbol of greatness. By integrating it into their apparel, Lacoste bridges the gap between sport and style, offering fans a way to connect with Djokovic’s journey. Each piece in the collection carries the weight of his accomplishments and the energy of his relentless pursuit of excellence.
A Limited Edition with Lasting Impact
Available for a short time, the collection is already generating buzz among tennis enthusiasts and fashion followers alike. As Djokovic continues to chase new milestones, Lacoste’s tribute ensures that his influence extends beyond the court. This logo update is a rare and meaningful gesture, marking a new chapter in the brand’s legacy and celebrating a player whose impact will be felt for generations.
Novak Djokovic in 2025
At the moment ranked no.7, the Serbian played his last match on the 11th of July when he capitulated to world no.1 Jannik Sinner 6-3 6-3 6-4 in the semifinal in Wimbledon (draw).
Presently, during this year Djokovic owns a compiled 26-9 record. Novak has won 1 title in Geneva. Novak was the finalist in Miami.