At a recent Lacoste event, Novak Djokovic stood before a crowd not just as a tennis icon, but as the centerpiece of a bold reimagining. The French fashion brand, known for its iconic crocodile logo, unveiled a limited-edition collection that replaced the familiar reptile with a goat—an emblem of greatness. This symbolic change marked a rare moment in fashion history, aligning with Djokovic’s extraordinary career and the ongoing debate about his place among the sport’s all-time greats.
From Crocodile to Goat
The capsule collection featured polos, jackets, caps, and t-shirts, all redesigned in Lacoste’s classic green and adorned with the new goat logo. This wasn’t just a branding update—it was a celebration of Djokovic’s relentless pursuit of excellence. Since joining forces with Lacoste in 2017, the Serbian champion has embodied the brand’s values of elegance, resilience, and competitive spirit. With 24 Grand Slam titles and a career spanning nearly two decades, Djokovic’s influence stretches far beyond the tennis court.
Djokovic’s Humble Reflection
During the event, Djokovic addressed the crowd with humility and grace. “I’m not telling I’m the Goat or not, I will leave that to people but it’s an honour to be in the conversation,” he said. His words reflected a grounded perspective, even as the world around him echoed with admiration. The goat emblem may be stitched into fabric, but the meaning behind it is stitched into history.
A Career Etched in Greatness
At 38, Djokovic continues to defy expectations. He has reached all three Grand Slam semi-finals this year and remains a formidable force on the biggest stages. As he prepares for another run at the US Open, the Lacoste collection serves as a visual tribute to his enduring legacy. Whether or not he claims the title of greatest, the conversation itself is a reflection of his impact.
Fashion Meets Legacy
Lacoste’s decision to temporarily retire its crocodile in favor of the goat is more than a marketing move—it’s a recognition of a career that has reshaped the boundaries of sport. For fans and fashion enthusiasts alike, the collection offers a chance to wear a piece of history. And for Djokovic, it’s another milestone in a journey defined by passion, perseverance, and quiet confidence.
Novak Djokovic in 2025
Now the world no.7, Novak played his last match on the 11th of July when he lost to world no.1 Jannik Sinner 6-3 6-3 6-4 in the semifinal in Wimbledon (draw).
This season Novak owns an overall 26-9 win-loss record. The Serbian has won 1 title in Geneva. Novak was the finalist in Miami.