All Racquet Sports, the official licensee of adidas Padel in the region, has signed a national sponsorship deal with Epic Padel, a prominent U.S.-based owner, operator, and investor committed to growing padel throughout North America. This multi-year collaboration brings together two prominent figures in the game and represents a critical turning point in Epic Padel’s goal to expand padel via first-rate facilities, high-end gear, and clever brand alignment. As Epic gets ready to open its flagship club in Charlotte, North Carolina, in September, the announcement was made.
National expansion and strategic growth
By the end of 2026, Epic Padel hopes to have 100 courts operating around the US. An important first step in creating the brand ecosystem and infrastructure required to enable such ambitious growth is the sponsorship agreement with adidas Padel. By partnering with one of the most well-known brands in sportswear, Epic improves its market standing and appeals to both athletes and spectators.
Adidas increases their footprint in the padel scene in the United States.
In the United States, where the sport is booming, the collaboration also represents a major expansion for adidas Padel. In 2024 alone, more than 350 new courts were constructed, indicating a spike in demand and popularity. Through this partnership, adidas is able to reach the American padel community more deeply, while Epic Padel is able to expedite its development ambitions by leveraging the global brand’s resources and reputation.