Carlos Alcaraz, five-time Grand Slam champion and rising icon in the tennis world, has officially partnered with YoPRO as its Global Ambassador and Director of Progress. The collaboration marks the beginning of a multi-year global campaign across 25 countries, where Alcaraz will lead initiatives that promote strength, resilience, and personal growth.
Championing universal progress
In his new role, Alcaraz will serve as the face of YoPRO’s mission to inspire individuals at every stage of their journey. Whether someone is stepping into a gym for the first time or competing at the elite level, the campaign emphasizes that progress is a daily pursuit. Alcaraz’s message is clear: improvement is personal, and every step forward matters.
The athlete’s perspective
“As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved,” Alcaraz shared. His philosophy aligns with YoPRO’s core values—passion, authenticity, and a relentless drive to improve. Through this partnership, he aims to motivate others to build their strength day by day and embrace their own unique path.
YoPRO’s global impact
YoPRO, a leader in high-protein dairy products, is known for its commitment to sports nutrition and active lifestyles. With products enriched with magnesium and vitamin B9, the brand supports muscle development and reduces fatigue. Alcaraz’s involvement is expected to elevate YoPRO’s presence and deepen its connection with consumers seeking performance and wellness.
Looking ahead
The campaign will roll out across digital platforms and retail channels, featuring Alcaraz in a series of initiatives designed to empower individuals to define progress on their own terms. His journey—from a young talent to a global sports figure—mirrors the campaign’s message: progress is not a destination, but a continuous pursuit.
Carlos Alcaraz in 2025
Currently ranked no.2, the Spaniard played his last match on the 13th of July when he capitulated to world no.1 Jannik Sinner 4-6 6-4 6-4 6-4 in the final in Wimbledon (draw).
During this season Carlos has achieved an overall 48-6 record. The Spaniard has won 5 titles in 2025 in Rotterdam, Monte-Carlo, Rome, French Open and London. Carlos reached the final in Barcelona and Wimbledon.