If you had the impression that Federer’s amazing 18th slam was a huge highlight for the tennis world, you were wrong: that went definitely beyond tennis.

According to Gemba, an organization specialized in market research, the recent final at the Australian Open between Federer and Nadal had a rating comparable to an AFL or NRL grand final.

Roger = athlete no.1

As per a study run by Gemba focussed on “public awareness” (‘’Asset Power’’), Roger was already the most popular sporting figure (so beyond tennis) in Australia followed by Nadal, Djokovic, and finally Lleyton Hewitt. Finally, the other sports took over only from spot no.5 (Tim Cahill – football).

Roger to defeat Wolverine?

The Swiss Maestro’s “Asset Power” was second in Australia only to Hugh Jackman (the actor impersonating Wolverine in the x-Men franchise). After the recent title in Melbourne, Federer will definitely be able to retain his “Asset Power, ” and he may even overtake Huge Jackman… like a superman!he