Holger Rune has unveiled a new chapter in his off-court life, launching a personal shop designed to bring fans closer to his world. Created in collaboration with his sister Alma, the project is more than just a storefront—it’s a reflection of Rune’s desire to share his journey with those who’ve supported him from the beginning.

In a heartfelt message, Rune expressed his gratitude to fans who follow his matches, send messages, and cheer him on through every win and loss. The shop offers a curated selection of personally signed items, including books, rackets, posters, tees, and caps. But Rune also hinted at more to come, describing the space as a creative hub where he’ll introduce unique products he uses in training, competition, and daily life.

This was his message:

“I’ve been working behind the scenes with my sister Alma to create a space where you can get closer to my world.

To everyone who follows my journey, watches my matches, sends messages, and supports me – this is for you. Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you.

You’ll find personally signed gear – from books, rackets, and posters to tees, caps, and more. It’s also a creative space where I’ll be sharing unique products in the future that I use in practice, during matches, and off the court.

Thanks for being part of the journey”

This initiative marks a new way for Rune to engage with his growing global fanbase, offering a tangible connection to the energy and personality that define his game. With Alma by his side, the project also highlights the importance of family in his journey—both on and off the court.

Rune in London, ranking, and results in 2025

Now ranked no.9, Holger owns a compiled 22-13 match record in 2025. The Dane is participating in London where he managed to beat the world no.79 Christopher O Connell 6-3 6-4, the world no.98 Mackenzie Mcdonald 2-6 6-1 6-1 and the world no.51 Roberto Bautista Agut 7-6(5) 6-7(4) 6-2.

He is also scheduled to play at the Wimbledon (Wimbledon) on the 30th of June and () on the 29th of December.