When Naomi Osaka played the final match of the US Open last year, no one really expected that she will beat Serena Williams to become the champion. This was a memorable win and she made her mark as a player even stronger when she won the Australian Open. The 2 straight Grand Slams victories meant that the new marketing superstar was on the horizon.
Osaka has been simply superb as a tennis player and apart from that her multicultural appeal makes her a marketer’s dream. Osaka was born to a Haitian-American father and a Japanese mother. She was the first Japanese person ever to win a Grand Slam event and also the first Asian player to become the top-ranked player in the world.
What is Naomi Osaka’s earnings from endorsements?
According to Forbes, apart from her handsome on-court earnings, her off-court earning has jumped to $16 million from $1.5 million in the last 12 months. This is simply remarkable. She is not stopping here, her next year endorsements are going to be even better. When the 2020 Summer Olympics takes place in Tokyo then she is likely to be one of the prime faces of the games.
Naomi’s total earnings is estimated at $24.3 million in a year which includes her prize money as well as the income from her endorsements.
What is the net worth of Serena Williams?
Serena Williams, who is the world’s highest-paid female athlete for the fourth year in a row, is also one of the most popular faces in the US. She earned $29.2 million, including $4.2 million in prize money, after returning to the WTA Tour following the birth of her daughter, Olympia, in September 2017.
Serena Williams is one of the top-earning athletes ever in the world. The 23-time Grand Slams champion has got a very robust endorsement portfolio which includes companies like Pampers, Nike, Beats, Gatorade and JPMorgan Chase.
In the US, she is only behind Tiger Woods and Tom Brady to command the highest level of awareness among US consumers. Serena has an estimated net worth of $225 million.
Earnings of Top 11 tennis players in the world according to Forbes
| Player | Total | Pay | Endorsement | |
| 1 | Serena Williams | $29.2 million | $4.2 million | $25 million |
| 2 | Naomi Osaka | $24.3 million | $8.3 million | $16 million |
| 3 | Angelique Kerber | $11.8 million | $5.3 million | $6.5 million |
| 4 | Simona Halep | $10.2 million | $6.2 million | $4 million |
| 5 | Sloane Stephens | $9.6 million | $4.1 million | $5.5 million |
| 6 | Caroline Wozniacki | $7.5 million | $3.5 million | $4 million |
| 7 | Maria Sharapova | $7 million | $1 million | $6 million |
| 8 | Karolina Pliskova | $6.3 million | $4.6 million | $1.7 million |
| 9 | Elina Svitolina | $6.1 million | $4.6 million | $1.5 million |
| 10 | Venus Williams | $5.9 million | $900,000 | $5 million |
| 11 | Garbine Muguruza | $5.9 million | $2.4 million | $3.5 million |
