One of the most prominent international padel competitions, the BNL Italy Major Premier Padel, has confirmed Peroni Nastro Azzurro as an official partner. Top players from all around the world will compete for the coveted title in the event, which will be held at the Foro Italico in Rome from June 8 to June 15.
Peroni Nastro Azzurro will launch The House of Peroni Nastro Azzurro, an immersive venue created to honor the fervor and vigor of the sport, as part of their collaboration. Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and Peroni Nastro Azzurro Stile Capri are among the brand’s distinctive products that tournament attendees will have the chance to sample.
The partnership is a calculated step for the company, strengthening its position in the sports sector after its participation in the Internazionali BNL d’Italia. Marketing director Viviana Manera says the collaboration is a perfect fit for padel’s rising popularity since it reflects the brand’s principles of elegance and modern attitude.
Through this new partnership, Peroni Nastro Azzurro is able to further solidify its relationship with sports fans by providing a distinctive fusion of innovation and tradition in a vibrant and competitive setting. Bringing together elite athletes and ardent supporters in the center of Rome, the BNL Italy Major Premier Padel is sure to be an entertaining event.
