Carlos Alcaraz is the face of Itaú Personnalité’s latest campaign, reinforcing the bank’s strong connection with tennis and high-performance athletes. The Spanish tennis star, known for his dynamic playing style and strategic mindset, embodies the values of excellence and precision that Itaú Personnalité aims to deliver to its clients.

The campaign, created by GALERIA.ag, highlights Alcaraz’s ability to anticipate his next move, drawing a parallel between his approach to tennis and Itaú Personnalité’s commitment to helping clients plan for their financial future. The first commercial in the series debuted during the broadcast of Roland-Garros, showcasing Alcaraz in action while emphasizing the importance of strategy and consistency in both sports and financial planning.

Itaú Personnalité has long been associated with tennis, sponsoring major tournaments and investing in the sport’s development. The partnership with Alcaraz strengthens this connection, positioning the bank as a trusted financial institution for those who value foresight and excellence.

The campaign will be featured across multiple platforms, including television, digital media, and outdoor advertising, ensuring broad visibility for Itaú Personnalité’s message. As Alcaraz continues to make his mark on the tennis world, his collaboration with Itaú Personnalité reflects a shared commitment to success and innovation.

Alcaraz at the French Open, ranking, and results in 2025

Now ranked no.2, Alcaraz has managed to achieve an overall 34-5 record in 2025. Alcaraz is now playing at the French Open where he toppled the world no.310 Giulio Zeppieri 6-3 6-4 6-2

, the world no.56 Fabian Marozsan 6-1 4-6 6-1 6-2, the world no.69 Damir Dzumhur 6-1 6-3 4-6 6-4 and the world no.13 Ben Shelton 7-6(8) 6-3 4-6 6-4.

Carlos Alcaraz will compete against the world no.12 Tommy Paul in the quarter on Tuesday at 8:15 pm on Court PHILIPPE-CHATRIER. Their actual head to head record is 4-2 for Alcaraz.

Carlos clinched 3 titles in 2025 in Rotterdam, Monte-Carlo and Rome. Carlos was the finalist in Barcelona (Barcelona Open Banc Sabadell).

The Spaniard won 20 titles in his career: 5 on hard courts, 10 on clay courts, 2 on indoor courts and 3 on grass courts. (See the list of his titles)