The Australian Open tries to have a “mild” face lift, but that probably didn’t go well. The organization launches a new logo that completely missed the point. It seems that there is almost no relationship with tennis and, as pointed out on Twitter, it seems a logo for weightlifting.
Why is that?
the new @AustralianOpen logo is truly horribe, awful, would fail in any graphic design class pic.twitter.com/fzymi3SfF9
— Stroppa Del (@stroppadel) September 30, 2016
Actually depressed at this logo https://t.co/QGdzx7A8HQ
— Catherine (@tennisisalive) September 30, 2016
I highly doubt this will be a new Australian Open logo. That would be a marketing WTF of the Open Era. pic.twitter.com/k2XcHSPWyK
— JiÅ™í Fencl (@maxav) September 30, 2016
Stretch-ing… @JJlovesTennis Australian Open have unveiled their new logo.Going to miss the Orange/Yellow, always made for nice backdrops
— Matt Cronin (@TennisReporters) September 30, 2016
Too much tennis in your tennis logo? Australian Open have a solution for that. AO should have let it go. pic.twitter.com/XFMJhfsf5L
— Will Downing (@WillDowningComm) September 30, 2016
This should have been the Australian Open Fundraiser’s new logo: pic.twitter.com/0RNOOYA1ly
— Mark Nixon (@markalannixon) September 30, 2016
The new Australian Open logo god awful 😳😳. #AusOpen
— E.R.L (@E_R_L87) September 30, 2016
Da fuck is that Australian Open logo???
— ash KC ✨ (@ashleighkatexx) September 30, 2016
Is the australian open logo real?
— linda (@aslindasays) September 30, 2016
The new Australian Open logo is…interesting. pic.twitter.com/8Agk0baNbZ
— Chris Lesley (@Chris_Lesley) September 30, 2016
Not a fan of the new Australian Open logo, very childish… New logo was needed but they really missed the mark. 👎
— WTAAddict (@WTAAddict) September 30, 2016
Wth that new Australian Open logo??
— Chandrakant (@ckreddevil) September 30, 2016
Or who knows, maybe this logo really is a catch worth celebrating (inspired by @Aditya_Ramani). pic.twitter.com/7LWG3rBjvy
— Ben Rothenberg (@BenRothenberg) September 30, 2016
Don’t worry, guys, I fixed it for them in MS Paint. pic.twitter.com/3l0SmtNK6T
— Ben Rothenberg (@BenRothenberg) September 30, 2016
I…do not understand the new Australian Open logo whatsoever. Instead of playing tennis, the guy took up awkward weightlifting? pic.twitter.com/D2mr5kyhf0
— Ben Rothenberg (@BenRothenberg) September 30, 2016
