Serena Williams, one of the most celebrated athletes in the world, has joined the ownership group of the Toronto Tempo, the first Canadian franchise in the WNBA. This marks a significant milestone for both Williams and the league, as the Tempo will be the first WNBA team located outside of the United States. The team is set to begin play in 2026 and will compete in the Eastern Conference.
Williams, who retired from professional tennis in 2022, has always been a strong advocate for women’s sports. Her involvement with the Toronto Tempo is not just about basketball; it is about showcasing the true value and potential of female athletes. Williams has often stated that women’s sports are an incredible investment opportunity, and her new role with the Tempo aligns with her vision of creating a lasting legacy for women’s sports.
As part of her ownership role, Williams will contribute to bringing the Tempo to life visually. She will play an active role in future jersey designs and help forge unique merchandise collaborations with the team. This is not Williams’ first foray into sports ownership; she is also a minority owner of the NFL’s Miami Dolphins and a founding member of the NWSL’s Angel City FC.
The Toronto Tempo will play their home games at the Coca-Cola Coliseum and will also host regular-season games across Canada. This expansion is part of the WNBA’s largest growth in nearly two decades, fueled by record-breaking attendance, soaring viewership, and increased investments in women’s sports. The addition of the Tempo, along with other new teams like the Golden State Valkyries and a Portland franchise, marks a new era for the league.
Williams’ involvement with the Tempo is expected to have a significant impact on the team and the country. Teresa Resch, President of Tempo Basketball Club, praised Williams as the greatest athlete of all time and highlighted her commitment to using her success to create opportunities for other women. Williams’ influence extends beyond the court, as she continues to set the bar for women in sport, business, and the world.
The Toronto Tempo’s journey is just beginning, and with Williams as a co-owner, the team is poised to make a lasting impact on the WNBA and women’s sports as a whole.