More than 600,000 people watched Premier Padel’s Riyadh final day on Cristiano Ronaldo’s YouTube channel, marking a significant milestone for the international padel tour.This unparalleled viewership demonstrates the rising popularity of this fast-paced racquet sport and represents a key occasion for both the digital platform and the sport of padel.
Premier Padel’s collaboration with Cristiano Ronaldo’s YouTube channel was a calculated step to increase the sport’s visibility. The introduction of padel to a wide and varied audience was made possible by Ronaldo, a worldwide football star with millions of fans. Top-tier competitors engaged in fierce battles during the live streaming event, which captured the thrill and dynamic character of padel.
A number of reasons contributed to the event’s success. First, there is little doubt that Ronaldo’s enormous popularity and influence were very important. His support and aggressive marketing of the event sparked a great deal of interest and excitement among his followers, many of whom may have never heard of padel before. Furthermore, YouTube’s availability as a free streaming site made it simple for fans from all around the world to tune in, which added to the amazing audience figures.