By broadcasting the Riyadh Season Premier Padel P1 finals on his official YouTube channel, football sensation Cristiano Ronaldo is making waves off the field. Ronaldo’s channel, which has more than 74 million users, provides access to the event in more than 130 countries across the globe. His involvement in introducing professional padel to new audiences throughout the world is further cemented by this endeavor, which comes after his high-profile appearances during the tournament.
Ronaldo’s backing is a part of a larger effort to bring the sport to new audiences and motivate the upcoming generation of players. Premier Padel, the official professional padel tour, has been growing in popularity. Ronaldo’s most recent decision will expose Premier Padel to millions of fans globally by utilizing his enormous global platform, which will accelerate the sport’s international expansion.
Through the official broadcast partners of the tour, which include Red Bull TV, beIN Sports, Canal+, ESPN/Disney+, Sky Italia, Super Tennis, Movistar, Viaplay, Cosmote, and Sport TV, fans can follow Premier Padel throughout the year as it competes in 24 tournaments across 16 nations. Additionally, Red Bull TV’s Padel Life series allows viewers to learn more about the players and see tournament highlights for free.
Ronaldo’s commitment to improving the sport and broadening its audience is demonstrated by his participation in the Premier Padel P1 finals livestream. This partnership between Premier Padel and Cristiano Ronaldo is a first for professional padel, as it is the first time a world-renowned athlete has used his platform to livestream a padel match. This collaboration not only demonstrates the increasing appeal of padel but also Premier Padels’ creative strategy for marketing its players and competitions internationally.
With 24 tournaments spread over 16 nations in the 2025 Premier Padel season, fans can follow the action via the official broadcast partners of the tour. Fans can also watch the Padel Life series on Red Bull TV for free, which offers tournament highlights and unique player insights.
Established in 2022 by Qatar Sports Investments (QSI) in partnership with the Professional Padel Association (PPA) and the International Padel Federation (FIP), Premier Padel is the premier official professional padel tour. Since its start, the tour has drawn more than 500 players from all over the world, including events at renowned locations like Paris’s Stade Roland-Garros. Through the International Padel Players Association (IPPA), Premier Padel welcomed more than 110 professional female players in 2023, broadening its audience.
The goal of Cristiano Ronaldo’s endorsement of Premier Padel is to encourage the upcoming generation of athletes and bring the sport to new audiences. This project will introduce millions of fans to the fast-paced, exciting world of padel by utilizing his unmatched worldwide influence, therefore speeding up its global expansion.
