In a significant move within the tennis apparel industry, Frances Tiafoe, currently ranked 17th in the world, has announced his switch from Nike to Lululemon. This partnership marks a new chapter for the American tennis star, who will debut his new look at the Australian Open this week.
Tiafoe’s decision to join Lululemon comes as the athletic apparel giant continues to expand its presence in professional sports. As part of this collaboration, Tiafoe will work closely with Lululemon to test and inform new performance innovations and product designs. The partnership aims to blend high performance with high style, allowing Tiafoe to express himself both on and off the court.
“I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court,” Tiafoe told WWD. This collaboration follows Tiafoe’s impressive career trajectory, including reaching the US Open semifinals in 2022.
At the Australian Open, Tiafoe will wear a custom Metal Vent Tech T-shirt and Pace Breaker shorts in Passionate Pink, along with a custom Sojourn windbreaker jacket. These outfits are designed to reflect his style and hometown of Washington DC, Maryland, and Virginia. Selected Lululemon stores and the company’s website will also be selling more commercial versions of the outfit.
Lululemon’s chief brand and product activation officer, Nikki Neuburger, expressed excitement about welcoming Tiafoe to the Lululemon family. “Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise,” Neuburger said.
This partnership is part of Lululemon’s strategic diversification across multiple sports markets. The company has seen a 30% increase in tennis-related product sales since 2022 and aims to continue growing its presence in the sport. Tiafoe joins Leylah Fernandez as Lululemon’s tennis ambassadors, further solidifying the brand’s commitment to the tennis world.
As Tiafoe steps onto the court in his new Lululemon apparel, fans and tennis enthusiasts alike will be watching closely to see how this new partnership influences his performance and style. With his unique flair and Lululemon’s innovative designs, this collaboration is set to make a lasting impact on the world of tennis apparel.
Frances Tiafoe in 2025
At the moment ranked no.17, the American played his last match on the 2nd of January when he lost to world no.30 Giovanni Mpetshi Perricard 6-4 7-6(4) in the 2nd round in Brisbane (draw).
Presently, during this year Frances owns a compiled 1-1 win-loss record.
