WTA World No. 1 Aryna Sabalenka has officially signed with Evolve, the representation agency co-founded by tennis superstar Naomi Osaka and her agent Stuart Duguid. This partnership marks a significant development in the tennis business landscape, as Sabalenka seeks to elevate her presence beyond the court.
Despite her dominant performances and top-ranking status, Sabalenka has often been underrepresented in media compared to her peers. The move to Evolve signals a focused effort to enhance her personal branding, forge stronger connections with sponsors, and secure lucrative partnerships.
Evolve, known for its innovative approach to athlete management, aims to position Sabalenka as a global icon in tennis. With Osaka’s experience as a high-profile athlete and Duguid’s expertise, the collaboration is expected to open new doors for the Belarusian star.
Some tennis business news:
WTA #1 Aryna Sabalenka has signed with Evolve, the agency co-founded by Naomi Osaka and her agent Stuart Duguid. pic.twitter.com/o0Ru7NSoiG
— Ben Rothenberg (@BenRothenberg) January 3, 2025
This step could reshape the perception of Sabalenka within the sports marketing industry, potentially setting a new benchmark for athlete representation. Fans and industry watchers will be keen to see how this partnership unfolds and impacts Sabalenka’s career trajectory.
Sabalenka in Brisbane, ranking, and results in 2025
Currently ranked no.1, the Belarussian achieved an overall 3-0 record in 2025. The Belarussian is participating in Brisbane where she conquered Unknown Player bye, Renata Zarazua 6-4 6-0, Yulia Putintseva 7-6(2) 6-4 and Marie Bouzkova 6-3 6-4.
Aryna Sabalenka will face Petra Kvitova in the final on Saturday at 6:00 pm on CENTRE COURT. Their record is 3-2 for Kvitova.
Sabalenka won 17 titles in her career: 13 on hard courts, 2 on clay courts and 2 on indoor courts. (See the list of her titles)
Aryna Sabalenka |
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