Recently, it was revealed that Ale Galan, a well-known professional paddler from Spain, will be the new brand ambassador for Giorgio Armani’s Aqua di Gio. Galan, who is well-known for his outstanding accomplishments in the padel world, such as being the top rank holder for three years in a row, infuses the venerable fragrance company with new vitality.
Inspired by the water and the natural world, Aqua di Gio has been a byword for elegance and freshness since its debut in the mid-1990s. The scent, which captures the spirit of the Mediterranean, is renowned for its inventive coastal notes, organic green mandarin, and woody mineral dry-down.
Galan and Aqua di Gio’s collaboration is a wonderful fit for the brand’s mission to redefine masculinity. He represents a fresh, perceptive, and resolute ideal of manhood that aligns with Aqua di Gio’s principles. “For me, the new masculinity is about respect for any condition,” Galan says. “I live it with total naturalness, and I believe that the way to achieve normality is through a basic education, which I have fortunately experienced in my family” .
The partnership also demonstrates the brand’s dedication to environmental awareness and sustainability. Reusable and constructed from sustainably derived materials, Aqua di Gio’s new eco-conceived bottle demonstrates the company’s commitment to protecting forests and minimizing plastic usage.