dJudy Murray has voiced her belief in the potential of the WTA Finals to spark meaningful change for women’s sports in Saudi Arabia. With the tournament taking place in Riyadh, Murray sees an unprecedented platform to showcase women’s tennis and amplify its impact in the region.
“This is a massive opportunity for tennis to be a change for women’s sport in Saudi,” Murray stated. “You couldn’t ask for a better shop window for tennis, especially for women’s tennis, than having the WTA Finals here. It’s crucial we make the most of this chance, with top role models in our sport present, to raise awareness and inspire participation.”
Murray emphasized the importance of community involvement in driving long-term change. Beyond the spotlight on star athletes, she believes grassroots programs and outreach are essential for cultivating local interest.
“We need to say, ‘Come on, everybody can play.’ This event should be the spark, but engaging communities will be key. Tennis can indeed become a catalyst for broader change in women’s sport here.”
Through her advocacy, Murray aims to lay the groundwork for women’s sports to flourish in Saudi Arabia, hoping that the visibility brought by the WTA Finals will encourage more support for women athletes and inspire young girls to pursue sports.