Emma Raducanu, the 2021 US Open champion, finds herself facing a challenging period in her career as she slips down the rankings of the world’s most marketable athletes. Recently, Raducanu was overshadowed by basketball star Caitlin Clark, who has surged into the top five on Sports Pro’s list, while Raducanu’s marketability score plummeted to 23.13, dropping her from 21st to 131st place. This decline reflects the difficulties Raducanu has faced on the tennis court, including multiple injuries that sidelined her for much of the 2023 season.
Since her stunning US Open victory at just 18 years old, Raducanu has struggled to replicate that success. She has only advanced beyond the second round of one Grand Slam since her triumph and has endured significant setbacks, including surgeries on her ankle and both wrists. Although she made it to the fourth round of Wimbledon this year, her early exit in the first round of the US Open and her recent retirement during the Korea Open quarter-finals have further complicated her comeback efforts.
Raducanu’s marketability has also taken a hit following the loss of high-profile sponsorships, including a recent report of Porsche revoking her luxury car. In contrast, Caitlin Clark’s impressive performance in the WNBA, where she was named Rookie of the Year, has propelled her into the spotlight, with comparisons to NBA superstar Steph Curry. As the landscape of sports marketing shifts, Raducanu’s struggle to regain her footing on and off the court emphasizes the challenges athletes face in maintaining their appeal amid injuries and performance declines.
Emma Raducanu in 2024
Currently ranked no.55, Raducanu played her last match on the 21st
of September when she had to retire when playing against world no.9 Darya Kasatkina in the quarter and the scoreline was 6-1 .This season Emma achieved an overall 20-13 record. Emma Raducanu’s most significant result of the present season was reaching the semifinal in Nottingham.
Emma Raducanu will compete against the world no.49 Viktoriya Tomova in the final. Their current head to head is 1-0
for Tomova.Raducanu will compete next in Hong Kong (Hong Kong Tennis Open). She will start to play the tournament from the main draw that will commence on the 28th of October.
Emma Raducanu |
| Embed from Getty Images |
Emma Raducanu in 2024
Currently the world no.55, the Brit played her last match on the 21st of September when she had to retire when playing against world no.9 Darya Kasatkina in the quarter and the scoreline was 6-1 .
Until now, during this year the Brit has a 20-13 win-loss record. Emma Raducanu’s most significant result of the year was getting to the semifinal in Nottingham.
Emma Raducanu will square off with the world no.49 Viktoriya Tomova in the final. Their current head to head is 1-0 for Tomova.
Raducanu is scheduled to compete next in Hong Kong (Hong Kong Tennis Open). She will start from the main draw that will commence on the 28th of October.
Emma Raducanu |
| Embed from Getty Images |