Ben Shelton has found a unique way to distinguish himself on the ATP Tour, not just with his powerful serve and athletic physique but also through his distinctive attire. Thanks to Swiss sports brand *On*, Shelton feels he stands out from the crowd of players, many of whom wear similar outfits from brands like Nike and Adidas.

Reflecting on this difference, Shelton said, “Not throwing any shade, but you go to the US Open, and you see the guys in Nike, and there’s 20 guys wearing the same thing, or Adidas, 20 guys wearing the same thing.” This distinction has helped Shelton become the brand’s first active tennis player to endorse, allowing both him and the company to grow together.

“I was the first active [men’s] tennis player that they signed… So it’s really special for me. I don’t think many people who work with clothing companies get as much access as “On” has given me,” Shelton shared. His partnership with “On”, which is co-owned by tennis legend Roger Federer, has made him stand out on and off the court.

Ben Shelton in 2024

At the moment ranked no.17, Shelton played his last match on the 22^nd of September when he overcame world no.5 Daniil Medvedev 6-7(6) 7-5 10-7 in the round robin in the Laver Cup (draw).

This season the American achieved a compiled 33-21 record. This year, the American clinched 1 title in Houston.