Glasgow will host the world’s hottest sport this summer, thanks to global sports brand Decathlon and UK-based padel operator Soul Padel.
The pair are introducing padel to the center of Glasgow with their first-ever “summer padel festival” at Decathlon’s Braehead location. Additionally, they’re encouraging everyone to grab a racket and discover why padel is the fastest-growing sport in the world with over 25 million players—more than 100,000 of whom play in the UK!
As part of Soul Padel and Decathlon’s collaboration, two pop-up padel courts will be open to the public from Monday, June 3 through Wednesday, August 31.
Soul Padel’s summer festival will feature a range of activities and coaching clinics in an effort to expose this fun sport to local communities and fitness enthusiasts.
Pédal is a squash and tennis hybrid that is easy enough for anyone to learn and start using a racquet in no time at all.
All skill levels will be catered for during the padel festival, with equipment either for sale or rental for those who would want to “try before they buy.” The tournament will be promoted by Kuikma, Decathlon’s in-house padel brand.
Special events will include children’s sessions during school breaks, “women-only” sessions, and beginner padel clinics led by certified coaches.
Soul Padel founder and CEO Mark Hewlett said, “We are really happy to be taking padel into the heart of the city for the first time. This is an amazing opportunity to bring padel to Glasgow.”
We are excited to be collaborating with Decathlon, a globally recognized sports brand, in the next months.
“Over the course of these three months, we hope to organize a padel summer festival that will raise awareness of this fantastic sport and inspire others to join the ranks of padel enthusiasts.” We will also disclose the completion of several other initiatives that are currently under development.
In 2024, when Decathlon celebrates its 25th anniversary in the UK, it will proudly carry on its heritage of inspiring people through the wonders of sport thanks to this new partnership with Soul Padel.
Federico Fraguela, UK commercial head for Running & Rackets Sports, said: “At Decathlon, we’re passionate about making sports accessible to everyone.” We can introduce padel to new people and reach a larger audience by working with Soul Padel. Because we share the same values of inclusivity and community, we are excited to support these efforts and help more individuals feel ready to play this summer.
The installation of the courts is about to start. The founder and CEO of PADEL1969, Atte Suominen, stated, “We are excited about this exciting new chapter for PADEL1969.” Offering our ONE COURT FOR LIFE® by PADEL1969, a premium padel court combo with exceptional quality and performance, is something we are really proud of. The padel pop-ups that showcase Decathlon and Soul Padel during the summer are consistent with our goal of spreading the “Joy of Padel.”
Businesses are being invited to participate in this new project by Soul Padel, who believes the festival will be very well-liked.
It has access to a wide range of sponsorship options, including sampling, activation partnerships, presenting partnerships, supporting partnerships, and court sponsorships. Please send an email to [email protected] to obtain further information about the position.
