As the tennis season approaches, brands are gearing up to unveil their on-court collections tailored for victory. Leading the charge is Gucci, which has enlisted Italian tennis sensation Jannik Sinner for its latest campaign, setting the stage for a collaboration that merges sport with high fashion.
Sinner, hailed as the highest-ranked Italian player in history, has become a symbol of breaking fashion norms within the tennis world. His rebellious streak was evident last year at Wimbledon when he debuted a non-white accessory, igniting a new wave of style statements on the court. Gucci’s “Is a Feeling” campaign, inspired by the bold aesthetics of the 1980s, further solidifies Sinner’s status as a fashion-forward athlete.
Photographer Riccardo Raspa captures Sinner’s journey, from intense training sessions to competitive matches on international tennis courts. The standout piece of the campaign is Sinner’s custom Gucci duffle bag, adorned with the brand’s signature monogram and accentuated by red and green straps—a striking contrast against his pristine white attire.
Reflecting on his journey, Sinner shares, “In the midst of highs and lows, no one ever stands alone. It’s never just an individual story; it’s a shared feeling.” His words encapsulate the essence of unity and camaraderie in the face of challenges, echoing the spirit of collaboration between athlete and brand.
As Sinner continues to make waves both on and off the court, his partnership with Gucci signifies a fusion of athleticism and fashion, pushing boundaries and inspiring others to embrace individuality and creativity in sports and beyond.
Jannik Sinner in 2024
At the moment ranked no.2 (career-high), Sinner played his last match on the 30th of April when he overcame world no.18 Karen Khachanov 5-7 6-3 6-3 in the 4th round in Madrid (draw).
At the moment, during this season Sinner has achieved an overall 28-2 match record. Jannik has won 3 titles in 2024 at the Australian Open, Rotterdam and Miami.
Sinner has scheduled to compete next at the French Open (French Open). He will start to play the tournament from the main draw that will commence on the 26th of May.
Jannik Sinner |
| Embed from Getty Images |