In a move poised to redefine the sneaker game once again, tennis sensation Coco Gauff has announced the latest addition to her highly acclaimed collaboration with New Balance. Riding on the crest of a remarkable surge in revenue for the brand, which soared to $5.3 billion by the close of 2022, anticipation is high for Gauff’s upcoming “Grey Day” collection.
Gauff’s partnership with New Balance dates back to her early teens when she inked her first multi-million-dollar deal at just 14 years old. However, it wasn’t until 2022 that she further solidified this collaboration, introducing her custom-designed shoe, the “Coco CGI.” Building on this success, Gauff teased her latest offering via Instagram, giving fans a sneak peek of the “Grey Day” CG1s set to launch soon.
The unveiling of the “Grey Day” collection comes hot on the heels of Gauff’s previous release, the “Coco CGI,” which generated significant excitement among sneaker enthusiasts ahead of the Indian Wells tournament. Now, Gauff’s announcement of yet another new edition just three months later has sent ripples of anticipation through the sneaker community. Adding to the excitement, the “Grey Day” collection will be released gradually over a four-week period.
New Balance’s meteoric rise in revenue over recent years has been nothing short of spectacular. Ending 2022 with record-breaking sales, the brand’s $5.3 billion revenue not only solidified its position but also brought it closer to industry giants like Nike and Adidas. Tom Nikic, the vice president, attributed this success to the brand’s evolution into a “cooler” version of itself.
Continuing this upward trajectory, Coco Gauff is poised to launch the eagerly awaited “Grey Day” edition on May 24th. This follows the success of her previous offerings, including the “Twisted Net” collection, which captivated tennis fans and sneaker enthusiasts alike.
The New Balance Coco CG1 shoes are now out in grey pic.twitter.com/WfkTMGPNI8
— Melanie Lautrup (@melanie_lautrup) May 4, 2024
With Coco Gauff at the helm of innovation and New Balance’s soaring popularity, the stage is set for another groundbreaking chapter in sneaker culture. As fans eagerly await the release of the “Grey Day” collection, anticipation is building for what promises to be yet another triumph for this dynamic collaboration.
Coco Gauff in 2024
WWLWWLWWWW Now ranked no.3 (career-high), the American played her last match on the 29th of April when she was defeated by world no.20 Madison Keys 7-6(4) 4-6 6-4 in the 4th round in Madrid (draw).
At present, during this year the American owns a composed 21-7 match record. Coco has won 1 title in Auckland.
Coco Gauff |
| Embed from Getty Images |
