According to a recent development, Jannik Sinner will take on the role of Global Brand Ambassador for De Cecco, a legendary Abruzzo company that leads international markets in the food industry.

In a note on Instagram, the company wrote: “We are happy to announce the collaboration between De Cecco and Jannik Sinner. In the great Italian tennis player, we recognized the values ​​that have guided the company since 1831: daily and rigorous commitment, determination, and desire to win new challenges on the national and international field. In Jannik, we find the principles we believe are passion, tenacity, and the desire to always give the best. We both share the same constant pursuit of excellence.”

A partnership that began with the historic brand’s aim to support a way of life where enjoying good food at the table is a sign of quality, health consciousness, and well-being.

Sinner in Madrid, ranking, and results in 2024

Now ranked no.2 (career-high), Jannik has a composed 28-2 win-loss record in 2024. Jannik is currently having a run in Madrid where he overcame the world no.52 Lorenzo Sonego 6-0 6-3

, the world no.72 Pavel Kotov 6-2 7-5 and the world no.17 Karen Khachanov 5-7 6-3 6-3.

Sinner is scheduled to play next in Rome (Internazionali BNL d’Italia). He will start to play the tournament from the main draw that will commence on the 8th of May.