Tennis is becoming richer and richer!
The ATP World Tour strikes a great deal with Emirates Airlines that becomes its Premier Partner replacing Corona from 2016.
The amount of the sponsorship hasn’t been disclosed, but according to rumors that is a $50 million deal that will stretch for 5 years.
This deal is addition to the current endorsement from Emirates Airlines of 3 slams (Australian Open, Roland Garros and US Open). Emirates Airlines is also sponsoring the official rankings.
From the ATP
ATP Executive Chairman & President Chris Kermode commented “It says a lot about where we are as a sport that an industry leader in Emirates, such a highly regarded and well established player in the sports marketing world, has chosen to further increase its presence and association with the ATP World Tour.
The partnership provides a long term commitment and a true vote of confidence for the future health of our sport. We look forward to continuing and developing the successful partnership we have built over the years.”
From the Emirates
Emirates Divisional Senior Vice President Corporate Communications, Marketing and brand Boutros Boutros commented “Emirates is pleased to enhance its partnership with the ATP World Tour.
For Emirates, the global reach offered by sponsoring the ATP World Tour affords us the opportunity to connect and engage with millions of tennis fans around the globe. Emirates offers direct flights to nearly 90 percent of the 32 countries visited by the ATP World Tour making this partnership particularly relevant for our customers.
Tennis truly is an international sport and it is our own appreciation of this sport that has been the catalyst behind our growing tennis sponsorship portfolio.”